Strategy that connects
Digital strategy, customer journeys and campaigns that connect the big idea to measurable action.
STRATEGIST · BUILDER · CREATIVE PROBLEM SOLVER
I turn bold ideas
into real growth.
I’m Shawn Parker—a digital marketing strategist and AI systems builder creating smarter brands, smoother journeys and digital experiences that get results.
↓SP / 2026 / LAS VEGAS
STRATEGY → AI SYSTEMS → DIGITAL EXPERIENCES → GROWTH → STRATEGY → AI SYSTEMS → DIGITAL EXPERIENCES → GROWTH
SELECTED WORK
Built with purpose.
Designed to move.
A mix of AI products, brand platforms, websites and full-funnel systems—each created around a real business goal.
01VIEW CASE ↗
AI PRODUCTS & PROTOTYPES
Real Shift Labs
Practical AI tools, experiments and digital products that turn ambitious ideas into useful experiences.↗
02VIEW CASE ↗
WEB DESIGN & DIGITAL STRATEGY
ISPE Lab · Tufts University
A credible digital home for interdisciplinary research—making complex work approachable without flattening the ideas.↗
03VIEW CASE ↗
FULL-FUNNEL ECOSYSTEM
Kemetic YogaSkills
Website, sales funnels, online courses and community architecture—one connected growth system for a mission-led wellness brand.↗
04VIEW CASE ↗
WEB APP
Real Shift Connect
A vetted professional community where Black women connect, collaborate, barter, and build — on their own terms.↗
THE HUMAN BEHIND THE STRATEGY
Curious by nature.
Strategic by practice.
I’ve spent 5+ years at the intersection of marketing, technology and customer experience—helping businesses clarify their message, strengthen their digital presence and build systems that make growth less chaotic.
My edge is range. I can zoom out to shape the strategy, then zoom in to write the copy, map the funnel, improve the experience or build the AI workflow that makes it all run better.
200+ small-business sites supported5+ years leading growth strategyBSc tech management & entrepreneurship
HOW I CAN HELP
Systems that scale
AI knowledge systems, custom assistants and Make, Zapier or n8n automations that reduce busywork.
Experiences that convert
Websites, landing pages, funnels, content and copy designed to move people—not decorate pixels.
WordPressHubSpotGA4 + LookerMeta AdsCanva + FigmaCustom GPTsMake + Zapier + n8n
HAVE A PROJECT, ROLE OR BIG IDEA?
Let’s make
something real.
Tell me what you’re building, what is getting in the way and where you want to go. I’ll respond directly—no mysterious sales team hiding behind the curtain.